The idea
Most people stop publishing because they run out of things to say. The Weekly Signal solves this by changing the question. Instead of "what should I write about?" it asks three smaller questions: what am I thinking about, what did I actually do, and what am I still figuring out?
Those three things happen every week whether you write them down or not. The format just makes them visible — and useful to someone else who's in a similar place.
Step one: run the Setup Prompt once in a fresh AI chat. This locks in your voice and format. Step two: every week, run the Weekly Prompt with your real answers. Edit the draft until it sounds like you. Post it. Done.
The format — three parts, every week
Part 01
The Signal
One insight, observation, or pattern you're sitting with this week. Something you noticed that shifted how you're thinking.
The moment I stopped trying to post consistently and started trying to post honestly, the numbers got worse and the replies got better. I'll take it.
Part 02
The Move
One thing you actually did, shipped, tried, or decided this week. Evidence that you're in motion, not just thinking.
Rewrote the entire free landing page. Didn't tell anyone it was coming. It's live. That felt better than planning it for another month.
Part 03
The Question
The thing you don't have figured out yet. Specific, honest. The kind of question that makes your reader feel less alone with their own version of it.
At what point does building in public become performance? I don't have an answer — but I notice I'm thinking about it more than I used to.
Setup
Run this once — configures AI to write your signal in your voice
One-time Setup Prompt
I'm going to use you every week to help me write something called The Weekly Signal. It's a short weekly post with three parts:
1. The Signal — one insight or observation I'm sitting with this week
2. The Move — one thing I actually did, shipped, tried, or decided
3. The Question — one thing I don't have figured out yet
Before we start, I'm going to tell you a few things about how I write and think. I want you to internalize this so that every draft you write sounds like me — not polished, not corporate, not motivational. Direct. A little dry. Like I'm talking to someone I trust.
Here's my voice:
[Paste 2–3 examples of your writing — tweets, posts, notes, anything. The more specific to your voice, the better the output.]
Once I share those examples, confirm you've read them. Then wait for me to give you my weekly answers. Don't write anything yet.
1. The Signal — one insight or observation I'm sitting with this week
2. The Move — one thing I actually did, shipped, tried, or decided
3. The Question — one thing I don't have figured out yet
Before we start, I'm going to tell you a few things about how I write and think. I want you to internalize this so that every draft you write sounds like me — not polished, not corporate, not motivational. Direct. A little dry. Like I'm talking to someone I trust.
Here's my voice:
[Paste 2–3 examples of your writing — tweets, posts, notes, anything. The more specific to your voice, the better the output.]
Once I share those examples, confirm you've read them. Then wait for me to give you my weekly answers. Don't write anything yet.
After setup, the AI is ready for the first week. Save the chat — return to it every week instead of starting fresh. The context stays loaded and output gets more accurate over time.
Weekly
Run this every week — fill in your answers, get a draft back
Weekly Prompt — fill in the brackets
New week. Here are my three answers:
The Signal: [What insight, pattern, or observation are you sitting with this week? Raw notes are fine — don't write it out, just tell me what happened or what clicked.]
The Move: [What did you actually do this week? Ship something, make a call, change direction, start something, quit something? Be specific.]
The Question: [What are you still figuring out? The honest one, not the polished version. What's actually on your mind?]
Write me a draft of this week's Signal using those answers. Keep it short — under 200 words total. Each part should feel like its own breath, not a paragraph. Write it in my voice. Don't add motivational endings. Don't wrap it up neatly. If my Question doesn't resolve, leave it open.
The Signal: [What insight, pattern, or observation are you sitting with this week? Raw notes are fine — don't write it out, just tell me what happened or what clicked.]
The Move: [What did you actually do this week? Ship something, make a call, change direction, start something, quit something? Be specific.]
The Question: [What are you still figuring out? The honest one, not the polished version. What's actually on your mind?]
Write me a draft of this week's Signal using those answers. Keep it short — under 200 words total. Each part should feel like its own breath, not a paragraph. Write it in my voice. Don't add motivational endings. Don't wrap it up neatly. If my Question doesn't resolve, leave it open.
Optional
If the draft isn't quite there yet
Edit Prompt — refine the draft
This draft isn't quite there. Here's what's off:
[Tell it what doesn't sound like you. E.g.: "The Signal sounds too motivational." "The Question is too vague — it sounds like content, not thinking." "The Move is fine but the last sentence is trying too hard."]
Rewrite only what I flagged. Keep everything else the same. Don't make it longer.
[Tell it what doesn't sound like you. E.g.: "The Signal sounds too motivational." "The Question is too vague — it sounds like content, not thinking." "The Move is fine but the last sentence is trying too hard."]
Rewrite only what I flagged. Keep everything else the same. Don't make it longer.
Setup + Weekly + Edit prompts — paste into a doc and you're ready to run